Cada año, la impresión offset consume aproximadamente tres millones de toneladas de tinta hecha a base de hidrocarburos, proceso que al final arroja a la atmósfera cerca de 500 000 toneladas de compuestos orgánicos volátiles que suponen una importante contribución al calentamiento global, además de ser dañinos para la salud. Pero esto no es todo, ya que cuando se desecha el material impreso, los restos de tinta pueden filtrarse a la tierra y convertirse en materiales potencialmente perjudiciales. Si bien existe otro tipo de tintas más amigables con el medio ambiente, su utilización es mínima debido a su alto costo y su poca durabilidad, hecho que llevó a Sidhartha Bhimania y Krishna Gopal Singh a fundar EnNatura, empresa que buscaba influir positivamente en la vida cotidiana de las personas. Basándose en sus trabajos de investigación llevados a cabo en el Instituto Indio de Tecnología, estos jóvenes emprendedores se enfocaron en la producción de una tinta que fuera tanto respetuosa con el medio ambiente como rentable. Desarrollaron una resina especial que se combinó con un aceite vegetal no comestible para producir una tinta biodegradable que puede eliminarse empleando una disolución acuosa ligeramente alcalina. Además de los beneficios al medio ambiente, el costo total de producción se redujo hasta en una tercera parte, lo cual favorece indiscutiblemente a quienes se dedican a este sector de las artes gráficas. Las propiedades químicas de la tinta de EnNatura también facilitan el reciclaje de los residuos de papel impreso, característica que facilita el reciclaje sin incrementar los costos del mismo. Hoy en día existe una fuerte tendencia hacia la responsabilidad ecológica, sobre todo en las artes gráficas, ámbito en el que Workaholics está poniendo especial atención para convertirse en una empresa 100% sustentable.
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